DETROIT – The all-new 2014 GMC Sierra Denali will have a starring role during ESPN’s new “Monday Night Football” launch open that debuts on Sept. 9, 2013. "ESPN Monday Night Football Launch Engineered by GMC," was re-created this year by filmmaker/producer Peter Berg of Pony Show Entertainment.
The 90-second launch open chronicles the 44-year history of sports television’s signature series by combining indelible football moments from past MNF games with images of touchstone cultural events of the past four-and-a-half decades.
“The all-new Sierra Denali is a natural star for the new Monday Night Football launch open.” said Tony DiSalle, vice president of GMC marketing. “Just as NFL players give their all on the field, GMC engineers and designers left nothing on the table when developing the Sierra.”
The all-new 2014 GMC Sierra Denali full-size pickup delivers intelligent engineering, distinctive styling and an exceptional quiet cabin. With unique design cues and exclusive features including:
GMC will take the “Monday Night Football” experience to fans for a fourth year with a 12-stop national tour that will kick off the 2013 NFL season. Beginning Sept. 7 in Washington, D.C. fans can, among other things, test-drive GMC vehicles, test their football skills for a chance to win ESPN Monday Night Football game tickets and signed memorabilia, and meet current and former NFL players.
The tour also will travel to 11 locations in Texas – the country’s largest pickup truck market – to promote the all-new 2014 GMC Sierra pickup. The national and Texas GMC tours are part of GMC’s partnership with ESPN and “Monday Night Football.”
GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design, and the Sierra Heavy Duty pickups are the most capable and powerful trucks ever built by GMC. Every retail GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.
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