DETROIT – Cadillac is partnering with IvyConnect, a members-only social network comprised of entrepreneurs, business leaders and other accomplished professionals to expose tastemakers to its luxury brand.
Cadillac is IvyConnect’s exclusive automotive partner and will have a strong presence at the group’s signature cocktail series as well its Art and Talk Reception launches in New York City, Washington D.C., Boston and other cities. As part of the partnership, Cadillac will lend vehicles to select members and feature its branding in communications to IvyConnect members.
“IvyConnect brings together intellectuals and innovators who are defining the next generation of leadership," said Melody Lee, Cadillac director of brand and reputation strategy. “Cadillac and IvyConnect together celebrate the ingenuity and entrepreneurial spirit that defines both of our brands.
The partnership kicked off last weekend with a Cadillac-hosted event in the Hamptons. East Coast influencers and IvyConnect members enjoyed a weekend of networking, socializing and experiencing the Cadillac brand up close. Over the course of the weekend, the Cadillac ELR luxury coupe was on site and a product specialist was on hand to answer questions about the car.
IvyConnect was founded in late 2012 by Beri Meric and Philipp Triebel, two Harvard Business School graduates, whose goal is to connect its members for unique professional, philanthropic and social endeavors. Members enjoy access to exclusive events and networking opportunities with a digital platform for ongoing conversation.
"Through unique experiences like our Modern Manor Weekend, IvyConnect brings together inspiring opinion-leaders who are reshaping their industries and communities in innovative ways,” said Meric. “Cadillac's new ELR is a stunning vehicle showcasing the best of American innovation and design. Our Modern Manor Weekend epitomizes the positive impact of disruptive design.”