DETROIT – The 2014 Chevrolet Silverado 1500 and High Country and the GMC Sierra and Sierra Denali 1500 are the first pickup trucks to receive the highest possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year.
NHTSA only tested the crew cab models of Silverado and Sierra. Chevrolet and GMC expect crew cab models to account for 60 percent of their 2014 light duty full-size pickup truck sales.
“Safety is as important to truck buyers as it is to car buyers,” said Gay Kent, GM general director of Vehicle Safety and Crashworthiness. “Silverado and Sierra set a benchmark for pickup truck safety by offering a full array of advanced features designed to protect occupants before, during and after a collision.”
Silverado and Sierra offer fully boxed frames, extensive use of high-strength steel, and several segment-exclusive safety features are available, including Forward Collision Alert, Lane Departure Warning, and Safety Alert Seat.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
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GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design, and the Sierra Heavy Duty pickups are the most capable and powerful trucks ever built by GMC. Every retail GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.
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