Cadillac ELR Takes to the Hamptons
Wed, Jul 10 2013
DETROIT – The ELR, Cadillac’s extended range electric luxury coupe, will be spending trendsetting weekends in the Hamptons as part a partnership with The Montauk Beach House.
Starting on July 20 and every Saturday through Labor Day weekend, Cadillac will be the exclusive automotive sponsor of Sound Waves @ the House, a seven-week celebration of fashion and music at the boutique hotel. Live performances from internationally recognized artists and emerging talent from the music industry will be featured each Saturday. The series will also include a poolside fashion show by MILLY by Michelle Smith.
The Cadillac ELR luxury coupe will be on display during the July 20 kickoff event for guests to experience and learn more about the vehicle’s dramatic design and engineering. The all-new 2014 CTS luxury sport sedan will also be on display.
As part of the partnership, Cadillac will provide two courtesy vehicles to serve as “house cars” for guest use throughout the summer.
“The Cadillac ELR is a sophisticated luxury coupe for those who want to stand out in a fashionable yet progressive way,” said Melody Lee, director of brand and reputation strategy. “Partnering with The Montauk Beach House is a natural fit; both are American luxury brands elevated by beauty, style and design."
The seven-event series runs from Saturday, July 20 to Saturday, August 31 with both grand opening and closing celebrations. All events in the series are complimentary and by invitation-only. To find out more about Sound Waves @ the House, presented by Cadillac, visit www.facebook/MBHSummerMusicSeries.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.