DETROIT – With an expanded lineup featuring three sedans and two crossovers, Buick posted its best May retail sales in eight years. Led by the 2013 Enclave luxury crossover, Buick retail sales were up 9.9 percent from May 2012, marking 13 consecutive months of year-over-year retail sales gains. Buick total sales were down 3.1 percent.
Calendar year-to-date retail sales are up 16.9 percent, while total sales are up 16 percent.
Enclave had its best May ever with retail sales of 4,912, up 18.6 percent year-over-year. The redesigned three-row crossover has delivered year-over-year retail sales gains each month since it was introduced last year and is up 27.4 percent year to date.
Buick customers are selecting more premium features and colors in the brand’s newest crossover models.
The top two models (1SL and 1SN) for both the Enclave and Encore represent the largest percentage of sales for each vehicle – more than 90 percent for Enclave and more than 50 percent for Encore – with the feature-rich 1SN packaged model spending the least time on dealer lots.
Buick crossover customers are also opting for premium tricoat paints, with the Enclave’s White Diamond and Encore’s White Pearl representing the highest percentage of sales for each model.
“Enclave has be our best-selling model since its introduction in 2007, so it’s no surprise the redesigned model is leading our growth this year,” said Brian Sweeney, vice president of Buick Sales and Service. “More importantly, we’re seeing demand for the premium trim level models within our crossover line-up, which is indicative of the customer that’s considering Buick today.”
Enclave was recently named a 2013 Total Quality award-winner in the Near Luxury Utility category by Strategic Vision, which examines 155 specific aspects of Total Quality to measure the most meaningful experiences for customers across all automakers.
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Pinterest or at www.facebook.com/buick
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