GMC Ranks Second Among All Nameplates in Initial Quality
Wed, Jun 19 2013
DETROIT – The GMC brand ranks second highest among nameplates in the industry in the 2013 J.D. Power Initial Quality StudySM, based on results announced today.
GMC’s best-selling model, the Sierra 1500, ranked highest in the Large Light-Duty Pickup segment in a tie in the same study. Sierra HD ranked second in the Large Heavy-Duty Pickup segment behind only the Chevrolet Silverado HD with which it shares key components.
“Perfecting the customer experience is everything to the GMC brand, from the first visit to the dealership, or drive home, or 10 years down the road,” said Tony DiSalle, vice president of GMC Marketing. “This study demonstrates that the brand is following through on its commitment to quality.”
In addition to reporting fewer quality issues than the industry average, customers visiting GMC dealerships rated GMC “Highest in Customer Satisfaction with Dealer Service among Mass Market Brands,” according to the 2013 J.D. Power and Associates U.S. Customer Service Index Study released earlier this year. The CSI study examines satisfaction among vehicle owners who visit a service department for maintenance work during the first three years of new vehicle ownership.
The 2013 IQS is based on responses from more than 83,000 purchasers and lessees of new 2013 model year vehicles surveyed at 90 days of ownership. The study includes a 233-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement.
GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. The 2014 Sierra half-ton pickup boasts all-new powertrains and design, and the Sierra Heavy Duty pickups are the most capable and powerful trucks ever built by GMC. Every retail GMC model, including Yukon and Yukon XL full-size SUVs, is now available in Denali luxury trim. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.
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