Cadillac to Conduct Advertising Agency Review
Tue, Mar 12 2013
DETROIT – Cadillac is growing significantly as new products like the ATS and XTS attract new luxury buyers to the brand, with U.S. sales up 32 percent year-over-year through February. This momentum is fueling Cadillac's global expansion plan and driving us to continually enhance our marketing efforts. As a result, Cadillac is conducting an advertising agency review over the coming weeks. Fallon Worldwide remains our current advertising agency of record; no change has taken place. Fallon will be invited to participate in this review process along with other agencies. We are not disclosing the other participating agencies nor details of the review process.
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.
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