Innovation: Design & Technology
Cadillac, Buick Lead J.D. Power Customer Service Index Study
Wed, Apr 9 2014
DETROIT – When it comes to dealer service satisfaction, GM’s Chevrolet, Buick, GMC and Cadillac brands rank in the top five of all automotive brands in the U.S.
Cadillac earns the highest rank among 12 award-eligible luxury brands and Buick ranks highest among 19 mass-market brands in the J.D. Power 2014 U.S. Customer Service Index (CSI). GMC ranks third and Chevrolet ranks fifth in mass-market brand category.
The study measures service satisfaction among owners and lessees of one- to five-year-old vehicles in the United States. The CSI focuses on five service areas, with service quality weighted the most, followed by service initiation, service advisor, service facility and vehicle pick-up.
“What makes this survey so valuable is that it is an objective measure of service satisfaction,” said David Mingle, executive director, Customer Experience. “The results of this benchmark study confirm our commitment to provide our customers with the best overall experience in the entire industry.”
General Motors (NYSE:GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 202,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 30 countries, and sell and service these vehicles through the following brands: Baojun, Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM’s largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Italy. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on the new General Motors can be found at www.gm.com.