NEW YORK – To help introduce the 2015 Corvette Z06 Convertible, Chevrolet gave three New York-based college students the rare opportunity to shoot an all-new vehicle before its reveal. The students – none of whom had ever photographed a vehicle – had one day to create four dramatic images of the supercar.
Starting today, the public can vote for the student who best captured the Corvette Z06 convertible on the Corvette Facebook page. The photographer whose gallery gets the most votes will receive $5,000.
“The students had a challenging assignment because the work I see being done on a daily basis by our Design team is so good,” said Ed Welburn, vice president for GM Global Design. “So for the students to go into this area was obviously going to be tough by comparison – but they came through. Even more, in some cases the students came up with lighting techniques and angles we have not seen before.”
Only one of three exceptional galleries can win.
Mike Finkelstein, 23, Pratt Institute
Finkelstein is graduating this spring from Pratt Institute with a degree in fine art photography. For the Z06 shoot, Finkelstein chose traditional techniques to bring an innovative, new look to the car.
“Mike took a risk in shooting on film in today’s world of digital photography, but it paid off. The result is a unique set of shots that have history to them, just like the Corvette itself. Mike’s shots are highly emotional images where the vehicle looks alive,” said Stephen Gray, creative manager, GM North America Design.
Nico Sforza, 22, School of Visual Arts
Sforza is attending the School of Visual Arts in New York, studying still-life photography. His concept for this shoot was to portray the birth of a new car, driving out of a ray of light.
“Nico creatively used negative space and shadows to dramatically lead the viewer’s eye in his images. His choice to light the opposite side of the hood is unexpected, but it works well and gives the car character. All of his shots really portray the Z06 as a supercar,” said Gray.
Dan Wang, 22, Rochester Institute of Technology
Wang is a senior at the Rochester Institute of Technology studying advertising photography. Wang’s goal with his Z06 photos was to portray how the vehicle would look on the road by creating images that were aesthetically lifelike.
“Dan adds drama to his photos by using strong angles and playing up features such as the aggressive side vents. Background elements, like his use of the smoke machine, help create a full scene – the car looks like it is sitting in my garage, ready to go,” said Gray.
Voting will be open through Tuesday, April 23, 2014, and the winner will be announced on Wednesday, April 24. All of the student galleries will be on display at the New York Auto Show April 18-27.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com