Buick Achieves Best Sales Year Since 2006

Fri, Jan 3 2014

DETROIT– Buick’s U.S. retail sales for 2013 were up 13 percent over 2012, reaching the highest level in seven years and marking the brand’s fourth consecutive year of retail sales gains. Total U.S. Buick sales increased 14 percent in 2013, also the highest since 2006.

“2013 was a good year for Buick and our dealers,” said Brian Sweeney, vice president of Buick Sales and Service. “We were one of the first to market in an all-new segment with the Encore, and we launched the refreshed 2014 LaCrosse and Regal sedans. Buick is bringing many new customers into the showroom. We look forward to carrying this momentum throughout 2014.”

The redesigned-for-2013 Enclave luxury crossover achieved its best retail sales year ever, growing 7 percent. It was also Buick’s top-selling retail vehicle, with 54,330 deliveries last year.

The Verano compact luxury sedan, now the oldest model in the Buick lineup at just two years, saw its best year yet with 42,012 retail deliveries, up 6 percent. It continues to bring new customers to General Motors at a brand-leading 51 percent rate.

Both the Enclave and Verano were named most-reliable American cars in their segment by a leading consumer publication. One in two customers for the all-new Encore small luxury crossover came from a non-GM brand, helping the Encore to 30,091 retail deliveries since its launch last January.

In 2013, Encore was recognized by J.D. Power and Associates as the “Highest Ranked Sub-Compact CUV in Initial Quality (in a tie).”

Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan, and the Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Pinterest or at www.facebook.com/buick