Cadillac and W Magazine Partner in 2014

Fri, Jan 10 2014

LOS ANGELES – Cadillac is collaborating with W Magazine in 2014 to tell the unique story behind industry insiders in Hollywood. The partnership kicked off Thursday night with W’s Best Performances Party, an annual, star-studded event celebrating the magazine’s Movie issue prior to the Golden Globes.

The event, supported by Cadillac, was hosted by Stefano Tonchi and Lynn Hirschberg, and was held in the penthouse of the famed Chateau Marmont.

As part of the event, up-and-coming film director Rawson Marshall Thurber and The Vampire Diaries star Rick Cosnett got the chance to experience the all-new 2014 Cadillac ELR electrified luxury coupe. Thurber and Cosnett also collaborated on a video highlighting what has powered their experiences and fueled their achievements.

The 2014 Cadillac ELR is the brand’s first electric luxury coupe. Like Thurber and Cosnett, the ELR has a similar synergy of power and fuel with its advanced propulsion system. The ELR is also highlighted by LED front and rear lighting and includes progressive technology, such as its exclusive Regen on Demand™ system, Cadillac CUE with navigation and an extensive list of standard advanced safety features.

“In teaming up with W, Cadillac has the honor of helping to tell the stories of some of the best up-and-coming talent in Hollywood,” said Melody Lee, director, brand and reputation strategy for Global Cadillac.

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