GM Vice President, Global Cadillac
About GM: Robert E. Ferguson
Bob Ferguson was named General Motors Vice President, Global Cadillac on October 9, 2012. He leads marketing, brand management and advertising for Cadillac in markets around the world. As a member of GM’s Executive Committee, he is among the automaker’s leadership that establishes the company’s strategic business direction.
Ferguson, 53, joined GM in 2010 and was previously vice president for global public policy. He was responsible for GM’s federal, state and international government relations and public policy activities in the U.S. and its many markets around the globe. He is credited with helping GM strengthen its position and voice on Capitol Hill, and with its many regulatory agencies, on a wide range of business challenges related to energy, tax, labor and finance policy. Ferguson was also previously the Chairman of the General Motors Foundation and oversaw the philanthropic organization’s work to strengthen GM’s vital role and contribution to the communities where its employees live and work.
Ferguson has more than 20 years of experience in the private and government sectors including several senior-level positions in legislative and government relations, management, marketing and communications technology.
Prior to joining GM, Ferguson was at the business advisory and strategic communications firm Public Strategies, where he worked with a diverse and international group of clients as a senior strategist. His work with the firm included providing international relations and crisis counsel to the president of the International Olympic Committee during the period leading up to and during the 2008 Olympic Games in Beijing, as well as leading strategy around several high-profile and complex financial and M&A transactions.
Ferguson also spent more than 10 years as an executive at AT&T, most recently as the president of state legislative and regulatory affairs. He also gained a depth of experience on the sales side of the business, as group president and CEO of SBC's Enterprise Business Services. In that role, he had responsibility for 10,000 employees — one of the nation’s largest sales and engineering organizations at the time. During his tenure, Ferguson oversaw data services, Internet, long distance and customer service operations.
Before joining SBC in 1996, Ferguson was a senior vice president, partner and general manager at Fleishman-Hillard and also served as chief of staff to the Missouri Governor.
Ferguson received a bachelor's degree in communications from Evangel College in Springfield, Missouri, and was named an Outstanding Young Alumnus of the college in 1991. He serves on the board of Columbia Business School’s Luxury Education Foundation. He and his wife, Debra, live in Detroit.