GM Diversity:
Connecting with the Asian Community

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Chevrolet Takes Part in the 2012 LA TET Festival
On February 4-5, Chevrolet was on hand for the LA TET Festival, one of Southern California’s largest celebrations of Asian culture.  An estimated 10,000 people came to Whittier Narrows Park in Los Angeles to celebrate the Vietnamese New Year.  Four Vietnamese speakers from the Chevy Street Team, along with GM Vietnamese Affinity President Xuan Avallone, attended and enjoyed interacting with Festival attendees interested in learning more about Chevy products.

Building Bridges with the Indian League of America
Since 2005, GM has been collaborating with the India League of America (ILA) to champion the work of Indians in America.  Mrs. Nirupama Rao, India’s Ambassador to the United States and Eric Peterson, GM’s U.S. Vice President Diversity, attended this year’s ILA annual banquet, Building Bridges, along with more than 250 guests drawn from the world of business, commerce and medicine.   

During the banquet, Mr. Peterson talked about GM’s ongoing support and development of minority dealers and suppliers in the U.S., as well as plans for growing GM’s market share in India. Ambassador Rao and Mr. Peterson talked during the reception about the relationship between the U.S. and India – the world’s two largest democracies – and economic, education, technology and security-related matters.  As India’s highest-ranking official in the U.S., Ambassador Rao’s attendance signified the growing influence of the ILA.   

GM Supports Annual Rice Festival
GM supported the annual Rice Festival, an Asian-American cultural awareness event at Stone Mountain Park in Atlanta. GM Communications hosted a luncheon for media, influencers and design students with Chevy Camaro designer, Luciano Nakamuro, as the special guest. Meanwhile, Chevy, Buick, GMC and Cadillac vehicles were on display and available for attendees to drive throughout the day. During the festivities, Nakamura mingled with festival goers, drew sketches for attendees and signed numerous autographs for kids and adults alike.

Cadillac Celebrates Asian Women in Business
Cadillac was a sponsor of the 2011 Asian Women in Business(AWIB) Leadership Awards Dinner on October 19, 2011 in Manhattan.  The event celebrates the accomplishments of Asian women as business owners, corporate achievers and community leaders. Julie Xiong, Diversity Initiatives Manager, along with Dara Freeman, Cadillac District Sales Manager and Stacey Glynn, Cadillac District Sales Manager and the Communications Regional Team attended the event on behalf of Cadillac and GM.

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  • Chevrolet at the LA TET Festival
  • VIP members at the LA TET Festival
  • GM Vietnamese Affinity Group
(from left to right) Mrs. Sandy Peterson, GM's U.S. Vice President of Diversity Eric Peterson, Indian Ambassador to the U.S., Nirupama Rao, AIAG volunteer Ramesh Patel, and GM Asian Indian Employee Resource Group Chair Tushar Y. Wani at the Indian League of America annual banquet
Chevrolet was on display at the LA TET Festival, one of Southern California's largest celebrations of Asian culture. An estimated 10,000 people came to Whittier Narrows Park in Los Angeles to celebrate the Vietnamese New Year.
VIP members gathered on stage during the opening ceremony at the LA TET Festival, including Alma Crossley, Director of GM Diversity Initiatives (3rd from left).
(left to right) GM Vietnamese Affinity Group board member Mimi with Chevrolet staff Tim, Heidi, Brandon and Brian at the LA TET Festival.

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