GM Diversity: Chevy Urban Style


Chevy Urban Style launches new 2014 Chevy Impala

To celebrate the launch of the newly redesigned 2014 Chevy Impala and to continue generating buzz, this summer, General Motors invited bloggers, social media influencers and media to Chevy Urban Style, a media and influencer event in New York City, Chicago and Miami.

Welcoming guests to the event and telling the Impala story were two of GM’s most influential leaders; Chevrolet designer Crystal Wydham and GM’s Vice President of Global Design Ed Welburn. Guests had the opportunity to sit in the vehicle to experience a personal tour of the car’s new design and Impala’s significant role in America’s diverse urban culture, all caught on film for GM’s new video series “Carfessions,” showcasing guest’s candid thoughts on the all-new Impala.