GM Diversity: Hispanic Initiative Team (HIT)

General Motors Hispanic Initiative Team Celebrates Diversity and Hispanic Heritage

This year, the General Motors Hispanic Initiative Team (GMHIT) promoted the value of diversity and inclusion within GM and the Hispanic community through a variety of exciting events. GMHIT began the year by volunteering in the Accounting Aid Society’s (AAS) Tax Assistance Program (TAP). During the 17th annual Volunteer Tribute Dinner, AAS and the Detroit City Council awarded GMHIT with the Spirit of Detroit award in recognition of the team’s dedication to improving the quality of life of underprivileged families in the Detroit area. GMHIT was also presented with the Tax Assistance Program Champion award. During this year’s tax season, from the February to March, volunteers from employee resource groups such as GMHIT, GM Jumpstart AGW, GMAAN, AIAG and CAG, received training and provided tax assistance to low-income families in the Detroit area. As a result of the dedication and contributions from all the GM employees and volunteers, the Tax Assistance Program had another successful season. 

GMHIT’s next major event was the annual Cinco de Mayo Parade, which was held on Sunday, May 6 in Detroit’s Mexican Town. Group members partnered with volunteers from other employee resource groups to represent General Motors, celebrate their Hispanic roots and demonstrate GM’s commitment to the Hispanic community. Over 20 volunteers attended the parade on behalf of GM and interacted with hundreds of people along the two-mile stretch of Vernor Avenue. The volunteers also drove GM vehicles in the parade including the 2013 Malibu Eco and the 2013 Chevy Volt, both of which were crowd favorites! “As a GM employee, being involved in the Latino community continues to help increase our market share,” said board member Diana Ortega. “For Latinos, an important part of our culture is to be aware and establish a connection in the workplace, and GMHIT makes that possible.” This event has and will continue to be a great opportunity to increase GM’s presence in the Hispanic community.

The third Annual GM Diversity and Inclusion Picnic is another great example of GM’s commitment to diversity both within the workplace and in the community. This past year the picnic was held on Saturday June 23, at Kensington Park and GMHIT was honored to be recognized as the event champion employee resource group. The day consisted of sunshine, face painting, balloons, a bouncy castle and bingo for the kids. In addition, each GM ERG set up booths with information and insight regarding their respective groups. The Vehicle Advocate Group also provided an assortment of of GM vehicles for test drives. This event provided a great opportunity to experience the diversity within General Motors and enjoy a beautiful summer day. The picnic was successful thanks to the hard work of all the volunteers as well as the efforts of GMHIT’s planning committee.

Another exceptional event was GMHIT’s All People meeting held in May. It was an honor to have Dr. Juan Andrade, President of the U.S Hispanic Leadership Institute, and Alicia Boler-Davis, Vice-President of Global Quality and Customer Experience as speakers. One of the important key messages from the event was emphasizing the impact that Latinos have in United States’ social and economic development; along with highlighting the need for diverse employees to become better customer advocates while striving to strengthen their relationships in the Hispanic market.

The next exciting GMHIT event this year is the Hispanic Heritage Celebration, which takes place annually during the National Hispanic Heritage Month, from September through October. This event, on October 10, will feature distinguished GM and Hispanic organization leaders, great entertainment, dinner and the perfect setting to celebrate the Hispanic heritage of GMHIT group members and participants.