Despite a meteoric rise through the ranks of the automotive industry, Alicia Boler-Davis is not one to rest on her laurels. At 43, she's the highest-ranking African-American executive woman at General Motors and one of the highest in the auto industry. Now she's tackling a dual role as the company's Vice President of Global Quality and U.S. Customer Experience.
According to Boler-Davis, General Motors’ definition of customer experience is expanding to include what happens before, during, and after the sale – instead of just what happens in the dealership.
Before her recent appointment, Boler-Davis served as plant manager of General Motors' Orion Assembly and Pontiac Stamping plants. When the presidents of the United States and South Korea visited both facilities last fall, Boler-Davis led the tour.
At Orion, Boler-Davis oversaw the development of the Chevrolet Sonic – leading GM’s inaugural effort to marry plant management and vehicle development. This was a key enabler to ensuring an enterprise approach to building Small Cars Competitively in the U.S.
Boler-Davis was also involved in the development of the new Buick Verano, built alongside the Sonic at Orion Assembly.
"What I admire about her is her candor with leaders and strength of commitment she engenders among her team," said Mark Reuss, President of GM North America.
Boler-Davis came to GM in 1994, serving in various engineering leadership positions including Manufacturing Engineer, Vehicle Line Director/Vehicle Chief Engineer, Small Car; Plant Manager for Lansing Consolidated Operations and Arlington Assembly, where she was the first African-American woman ever appointed to plant manager at any GM Assembly facility.
She earned a bachelor's degree in Chemical Engineering from Northwestern University and a master’s degree in Engineering Science from Rensselaer Polytechnic Institute.