About GM: The GM Foundation

Safe Kids Worldwide Partnership

The General Motors Foundation, General Motors and Safe Kids have partnered to protect children in and around cars since 1997, when the organizations created the Buckle Up program.

“We have a number of great partners at NHTSA. But I can think of none that have been more steadfast and have had larger impacts than what the General Motors Foundation has done to support the Buckle Up program.”

– David Strickland, Former Administrator, National Highway Traffic Safety Administration and current Board Member of Safe Kids Worldwide.

Thanks to the dedication and commitment from the GM Foundation, the Buckle Up program has grown into the most comprehensive child passenger safety program in the nation. Its progress is measured by two things: lives saved and injuries prevented. When the program started in 1997, 1,800 kids died in car crashes almost every year. Another 331,000 children were injured. Today, the number of deaths has been cut by a third, and the number of injuries has been cut in half.

“What started with a focus on child safety seat checks at GM dealerships has grown into so much more. The GM Foundation’s partnership with Safe Kids is a crucial component in our continued efforts to increase awareness of the importance of buckling up throughout a child’s lifetime.” – Mike Robinson, Vice President, Sustainability & Global Regulatory Affairs, General Motors, and member of the GM Foundation Board of Directors.