Powerful Vision, Powerful Strategy.
At GM, we are focused on a single global vision: To design, build and sell the world’s best vehicles. This powers the development of world-class products that are winning in the marketplace, and is helping to transform our business and fortify our balance sheet.
This business model also creates a self-sustaining cycle of reinvestment that drives continuous improvement in vehicle design, manufacturing discipline, brand strength, competitive pricing and margins.
Here’s how we bring the insight, drive and vision of our business model to the market every day to yield positive results for our investors, employees and customers worldwide:
Design
Focusing on core brands; leveraging global resources to create the most compelling vehicles and technologies, leading in the research and development of advanced technologies to reinvent the future of transportation.
Build
Optimizing our global footprint to cost-effectively develop best-in-segment vehicles. Maximizing the efficiencies of operating our facilities in an environmentally and socially-responsible manner.
Sell
Maximizing revenues with a focused brand strategy; delivering world-class vehicles to the marketplace that offer our customers higher residual value, with lower incentives and appropriate pricing.
Reinvest
Consistently reinvesting cash and profits into vehicle and technology development at strategic points in the business cycle. Putting our financial strength to work to ensure the economic viability of our company.
A GLOBAL PERSPECTIVE
Today, General Motors is the world’s largest automotive company – with operations in more than 120 countries worldwide. In 2011 we sold 9.0 million vehicles.
Our business is diversified across products and geographic markets. We meet the local sales and service needs of our retail and fleet customers with a global network of independent dealers. Of our total 2011 vehicle sales volume, 72.3% was generated outside the U.S., including 43.4% from emerging markets, such as Brazil, Russia, India and China (collectively BRIC), which have recently experienced the industry's highest volume growth.
Across the globe, we are the leader in market share and vehicle sales, led by a diverse portfolio of brands sharing core platform efficiencies and connected by GM’s global reach.
In North America, GM manufacturers and markets the following brands: Buick, Cadillac, Chevrolet and GMC.
Outside North America, GM manufactures and markets the following brands: Buick, Cadillac, Chevrolet, Daewoo, GMC, Holden, Opel and Vauxhall.
Presently, we have equity ownership stakes directly or indirectly in entities through various regional subsidiaries, including GM Korea Company (GM Korea), Shanghai General Motors Co., Ltd. (SGM), SAIC-GM-Wuling Automobile Co., Ltd. (SGMW), FAW-GM Light Duty Commercial Vehicle Co., Ltd. (FAW-GM) and SAIC GM Investment Limited (HKJV). These companies design, manufacture and market vehicles under the following brands: Alpheon, Baojun, Buick, Cadillac, Chevrolet, Daewoo, Jiefang and Wuling.
