2014 was a defining year for GM.
The extraordinary challenges we faced with the ignition switch recall and additional recalls were the ultimate test of our team and our priorities. As we faced these challenges, we demonstrated our recently refined core values. We confronted our problems and acknowledged our shortcomings. It was a very difficult year in many ways, but we are a stronger company because of the way we responded to the crisis.
Successful businesses find a way to perform, regardless of the challenges they face. Our performance wasn't perfect, but we delivered solid returns.
Looking to 2015 and beyond, we have made company-wide changes so we are more attuned to the needs and expectations of our customers. We are keeping the customer at the center of everything we do…including Chevy Colorado customers like Bailey, who is featured on the cover of this year’s Annual Report.
We are more united as a leadership team in our purpose and direction. And we are putting concrete strategies and plans in place that will help us achieve our goal of becoming the most valued automotive company.