Tony Cervone was named senior vice president, Global Communications, in May 2014. As GM’s top communications executive, he is responsible for the company’s overall global communications strategy. He is a member of the Executive Leadership Team and a senior advisor to CEO Mary Barra.
Prior to his current position, Cervone served since 2011 as executive vice president of Group Communications for Volkswagen Group of America in Herndon, Va., where he revamped the company’s communications activities for its VW and Audi brands.
From 2009 to 2011, Cervone was senior vice president and chief communications officer for United Airlines in Chicago, where he helped manage the company’s eventual merger with Continental Airlines.
From 1999 to 2009, Cervone worked at GM in several senior communications positions of increasing responsibility. From 1999 to 2000, Cervone was executive director of Corporate Communications, responsible for media relations, issues management and labor and employee communications. From 2001 to 2003, he served as executive director of Executive and Financial Communications; from 2003 to 2006, vice president of GM Europe Communications; from 2006 to 2007, vice president of GM North America Communications; and from 2007 to 2009, vice president of Global Communications Strategy and Operations.
In 2000, Cervone served for a short period as vice president of Chrysler Group Communications for DaimlerChrysler AG in Auburn Hills, Mich.
From 1985 to 1999, Cervone worked at Chrysler Corp. – which became DaimlerChrysler AG – in virtually every aspect of auto industry communications, from product and technology to supplier and crisis communications. He managed pre- and post-merger communications related to the merger of Chrysler and Daimler-Benz.
Cervone has a bachelor’s degree in Fine and Applied Arts from Central Michigan University where he majored in Journalism, with Business Administration and Advertising minors. He completed the General Motors Senior Executive Program in 2003.
Cervone is a member of the Arthur Page Society, the Public Relations Society of America and The Seminar. He is a board member of Detroit Public Television (DPTV), The LaGrant Foundation and serves on the Advisory Council for the Department of Communication at the College of Charleston. He is a former trustee of The Institute for Public Relations, and former board member of the Automotive Press Association and the Ad Council. Cervone was also named one of the 2014 Automotive News All-Stars.