Chevrolet Continues Domestic and Regional Sales Momentum
Fri, Aug 10 2012
- Chevrolet posts best “July performance” ever with 6,148 vehicles sold; 2nd highest monthly total in 2012
- J.D. Power Asia Pacific 2012 Thailand Customer Service Index (CSI) Study ranks Chevrolet 2nd among nine brands
- Chevrolet has positive Year-on-Year (YOY) market share growth in Southeast Asian (SEA) markets
Bangkok, Thailand - Chevrolet Sales (Thailand) started the 3rd quarter of 2012 with its best July performance ever. The Chevrolet Colorado continues to spearhead growth alongside an expanding product lineup fueled by the introduction of the Chevrolet Sonic Sedan.
In Thailand, Chevrolet sold 6,148 vehicles last July, bringing it to a Year-to-Date (YTD) total of 38,437 vehicles; the YTD total represents a 114 percent growth when compared to the same period in 2011. Chevrolet’s July mark of 6,148 is the second time that the brand has surpassed the 6,000-unit mark, and is the 2nd highest monthly sales performance since establishing a high of 6,301 vehicles in March.
A testament to Chevrolet’s emphasis on world-class quality and customer care service operations came in the guise of the highly acclaimed J.D. Power Asia Pacific 2012 Thailand CSI Study which saw Chevrolet improve by 36 index points from last year to a score of 851 for a second-place ranking, only three points behind the leading brand. As the most improved brand in this study, Chevrolet scored particularly well in service initiation and service quality categories. Meanwhile, Chevrolet topped CSI rankings in the Philippines for the second year in a row.
“Our customer care service operation has proven itself by virtue of the J.D. Power Asia Pacific 2012 Thailand CSI Study rankings. Chevrolet continues to grow its business as July sales represented a 9.6% increase over June this year. The Colorado also continues to be our bread and butter as it accounts for over half of our total sales,” said Antonio Zara, Vice-President of Sales, Marketing and Aftersales, GM Thailand/SEA and Chevrolet Sales Thailand.
Chevrolet sold 3,409 Colorados in July 2012, followed by the Captiva and the Cruze which sold 970 and 790 units respectively. The new Trailblazer which recently started customer deliveries last month has already contributed to sales figures with 708 units. Adding volume and confidence to the Chevrolet lineup is the widely acclaimed Sonic which will prove its mettle via August customer deliveries and contribute to the future growth of the Chevrolet brand.
Regional markets for Chevrolet saw respective market share gains across the board starting with Singapore (10.8 percent market share, +5.7 percentage points), Brunei (4.1 percent, +2.7 pts), Thailand (5.2 percent, +1.4 pts), Philippines (2.3 percent, +0.7 pts) and Malaysia (0.4 percent, +0.1 pts).
Total vehicle sales for Chevrolet in the SEA markets was 7,427 vehicles in July, a 100.9% increase when compared to the same month last year; while the YTD or seven-month total of 261,668 vehicles represents a 13.8 percent increase when compared to the same period last year.
“The outlook for Chevrolet in the SEA region is positive,” Zara added.
Note: For further information on the JD Power Asia Pacific CSI Study click into the following link http://autos.jdpower.com/content/press-release/6bkAMDi/2012-thailand-customer-service-index-csi-study.htm
About Chevrolet Sales (Thailand) Limited
Chevrolet Sales Thailand (Chevrolet) Limited was established on January 1, 2000, as a subsidiary of General Motors, one of the largest automakers in the world. The first vehicle introduced was the Chevrolet Zafira, the first multipurpose vehicle (MPV) launched in the Thai market. Today, Chevrolet has a comprehensive range of vehicles, including the Sonic, Aveo CNG, Cruze, Captiva, Colorado and Trailblazer. Chevrolet is committed to offering the best cars and trucks to its customers in terms of quality, performance and fuel economy. The company is equally committed to ensuring second-to-none aftersales service for its customers, backed by a growing dealer network in Thailand and Southeast Asia.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
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