Global Vehicle Quality

GM’s vehicle-quality strategy is an enterprise-wide approach with primary focus on designing, engineering, manufacturing, and selling world-class vehicles to consumers in all markets. Over the past several years, consistent and significant progress has been made in initial quality, reliability or long-term quality, and perceptual quality. Our approach has enabled us to deliver product excellence and industry-leading value. GM is totally committed to leading and in offering our customers with the best quality experience over the lifetime of vehicle ownership.

GM North America

In North America, our quality continues to improve according to both our own internal measurements and independent surveys.

• Our initial quality has improved 25 percent over the past five years, and by 11 percent this year alone.
• According to J. D. Power and Associates 2006 Initial Quality Study, seven of the top 15 assembly plants in North and South America are GM plants … more than any other manufacturer. Additionally, GM won the Gold Plant award for the fifth consecutive year.
• In the area of long-term quality, commonly referred to as reliability, Buick and Cadillac both placed in the top five in this year’s J. D. Power and Associates Vehicle Dependability Study.
• For the second year in a row, GM was recognized as the top performer in the 2006 Strategic Vision Total Quality Study with five GM models ranking at the top of their segments.
• GM dealers also rank among the leaders in the most recent J. D. Powers and Associates Customer Service Index Study, which measures customer satisfaction among new vehicle owners with the dealer service department during the first three years of ownership.
• One of the most critical facts in our quality story is that we have reduced our total warranty repairs by 40 percent over the past five years.

GM’s momentum in quality is the result of a concerted, decade-long effort to intensely focus on and improve all aspects of vehicle quality … initial quality, long-term quality, and perceptual quality. Quality begins early in the vehicle design phase to ensure quality that lasts over the lifetime of the vehicle.

The steady improvement has enabled GM to offer, beginning with the 2007 model year, the best warranty of any full-line manufacturer. The new five-year/100,000 mile powertrain limited warranty is fully transferable with no deductible. In addition, we have extended the roadside assistance and courtesy transportation programs to coincide with the term of the powertrain warranty. It’s the best powertrain warranty coverage in the auto industry.