1984: The new Corvette makes its impressive screen debut.

The 1984 Corvette makes its debut in this 90second commercial.
The 1984 Corvette
The 1984 Corvette
The 1984 Corvette
The 1984 Corvette
The 1984 Corvette
The 1984 Corvette
  • High production 90-second commercial
  • Breakthrough automotive technology
  • Breakthrough advertising production
These days you won’t find too many consumers willing to sit through a 90-second commercial. In fact, it wasn’t that common even back in 1984, when this ad ran for the new fourth-generation Corvette. But several things made it a successful effort just the same.

For starters, it was, after all, the new Corvette. There was also a great story to be told. The ’84 Vette represented more than just a body change. It ushered in a new age of computer-based technology applied to sport car performance. And the production values of the commercial itself were unusually advanced for the times.

Put it all together and you have an intriguing story that somehow leaves us wanting to see more. Even today.