Chevrolet Brand Catching on in Korea

Research shows 55 percent of Koreans would shop for a Chevy

  • Domestic sales in first six months rise 27 percent year over year
  • August domestic sales up 25 percent
  • 2013 Malibu production begins later this year for domestic sale and export

SEOUL – Chevrolet is on the move in Korea with sales up 27 percent in the first six months since the brand was introduced and 55 percent of Koreans saying they would consider buying a Chevy.

“We expect domestic demand to maintain its rapid pace of growth,” said Mike Arcamone, president and CEO of GM Korea.

GM Korea sold 11,408 vehicles in Korea and exported 43,036 vehicles in August, for total monthly sales of 54,444 vehicles. Domestic sales in August were up 25 percent from 9,128 vehicles sold in August 2010.

The image of Chevrolet, one of the world’s fastest-growing vehicle brands, resonates with Koreans, 98 percent of whom are aware of the brand, according to GM research.

“The market response to the 100-year-old Chevrolet brand in Korea has exceeded our expectations,” said Ankush Arora, GM Korea vice president of Sales, Marketing and Aftersales. “Chevrolet’s success has coincided with the aggressive launch of six models in a short period of time and the rollout of a series of innovative aftersales programs such as 357 Chevy Care.”

GM Korea has remodeled its nationwide Chevrolet sales and service networks and formed a domestic dealer system.

“We have a solid plan for the ongoing introduction of new Chevrolet products in the domestic market,” said Arcamone. “The Malibu, Chevrolet’s new global midsize sedan, will soon be launched in Korea before any other market.  This will enable us to achieve a more solid brand stance and bolster our sales.”

GM Korea played a lead role in the design, engineering and manufacture of the Chevrolet Cruze global compact sedan, the new Chevrolet Spark global mini-car and the new Chevrolet Aveo global small car.

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com