DETROIT – A version of the all-new Colorado midsize pickup will be built and sold in the United States, Chevrolet confirmed today. The first version of the truck is launching this month in Thailand, to be followed by other regions around the globe.
“The new Chevrolet Colorado is generating a lot of excitement as we begin its launch in Thailand,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “We think the design, capability and fuel efficiency of the new Colorado will make it attractive to U.S. customers.”
Product details, timing, pricing and the production location will be announced later. The current-generation Colorado will be produced in Shreveport, La., through the 2012 model year.
The all-new global Colorado builds on Chevrolet’s strong truck DNA and award-winning heritage, and the show truck versions generated significant attention at global auto shows in Thailand, Argentina, Australia and Germany. Thailand is the world’s largest market for midsize pickup trucks.
In Thailand, the model lineup will include 2WD and 4WD regular, extended-cab and crew cab variants. New 2.5L and 2.8L turbo diesel engines that produce broad torque bands engineered for excellent cargo and towing capability will be offered.
Engine availability for U.S. versions will be announced at a future date.
The new Colorado is based on an all-new midsize truck architecture developed by GM do Brasil within GM’s global product development organization. In major markets where the Colorado will be sold, engineers will tailor the truck to meet local needs.
“For example, Chevrolet Colorado Chief Engineer Roberto Rempel and his team lived in Thailand during the Colorado’s development,” said Brad Merkel, global vehicle line executive. “They immersed themselves in the highly competitive truck market and observed how the Thai people use their vehicles and the driving conditions they experience.
“A similar development process will precede the launch of the truck in the U.S. market,” said Merkel. “We think American customers will be pleased with the results.”
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.