General Motors India has sold 4,726 vehicles in the month of July 2014 against 6,503 units sold in the corresponding period last year. These include 1,563 units of Beat, 1,222 units of Tavera and 812 units of Chevrolet Enjoy.
“The buoyancy in the market is still missing because of high interest rates and high fuel prices. An insufficient monsoon is also affecting sales of small cars in rural areas and tier II cities,” said P. Balendran, Vice President, General Motors India.
“Overall, going by the market scenario, we expect the challenging times to continue till the festival season as the general economic conditions have not improved.” Mr. Balendran added.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million Chevrolet cars and trucks alone in a year. The Chevrolet brand was introduced in India in 2003 and is now one of the fastest-growing automotive nameplates in the country. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. The Chevrolet portfolio in India includes the Spark, Beat, Chevrolet SAIL, SAIL U-VA, Cruze, Tavera, Chevrolet Enjoy and Captiva. More information regarding Chevrolet models can be found at www.chevrolet.co.in