Sierra’s Strength Bolsters October GMC Sales

Full-size pickups up 12 percent year over year

DETROIT – Strong pickup sales helped GMC’s retail sales rose 6 percent year over year in October, marking the brand’s best October sales since 2007.

Full-size Sierra pickup sales were the best for an October since 2001 totaling 18,564 trucks, a year-over-year increase of 12 percent. So far in 2014, Sierra sales have increased 9 percent compared to the same period last year. Customers continue to cite styling, craftsmanship, and quality as deciding factors in their Sierra purchases.

The new Sierra 2500 HD and Sierra 3500 HD pickups continue to gain popularity with consumers looking for greater towing and payload capability. Combined, both Sierra HD models accounted for 27 percent of Sierra retail sales in October, up 5 percentage points from September 2014.

As pickup owners increasingly demand premium amenities and upscale craftsmanship from their trucks, GMC’s Denali model line continues to grow. Offering unique styling and sophistication, Denali models represent 14 percent of all Sierra pickups sold thus far in 2014. The Denali line is growing even more popular with heavy-duty pickup customers to whom 37 percent of Sierra HD pickups sold so far this year have been Denali models.

Customers seeking GMC’s signature style, strength, and sophistication in a smaller, more agile package can now turn to the 2015 Canyon. October marked the Canyon’s first full month of availability, and the production rate at the Canyon’s assembly plant in Wentzville, Mo. is quickly approaching full speed.

“Given the unrivaled breadth of our pickup portfolio, it isn’t surprising to see GMC pickups gained popularity last month,” said Duncan Aldred, U.S. vice president of GMC. “From Canyon to Sierra HD, along with the distinctive Denali and All-Terrain model lines, we’re able to offer customers a pickup that’s tailored to their needs.”

GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all GMC vehicles.  The brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light duty pickup on the market, and the first full-size pickup to receive the highest possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.