Consumers Laud Buick in Kelley Blue Book Brand Image Awards

Brand named Best Value Luxury Brand three consecutive years

2015 Buick Regal GS in Copper Red Metallic exterior color and equipped with 20”wheels and sunroof.
2015 Buick Regal GS in Copper Red Metallic exterior color and equipped with 20”wheels and sunroof.

DETROIT – According to the customers surveyed in the Kelley Blue Book 2015 Brand Image Awards, Buick continues to change perceptions with its portfolio of award-winning vehicles and service. For the third consecutive year, Buick is the Best Value Luxury brand by consumers visiting KBB.com.

The recognition is based on consumer automotive brand perception of more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com.

“Earning this recognition three consecutive years indicates that we’re shifting consumer perception,” said Duncan Aldred, vice president of Buick. “Consumers now understand that great products and service is what to expect from Buick.”