Cadillac Global Sales Rise in March

Rapid advance in China signals rising brand appeal

DETROIT – Cadillac’s expansion and elevation continued in March with global sales rising 15 percent. The brand delivered 24,740 vehicles worldwide last month.

In China, Cadillac sales increased by 76 percent, fueled by the ATS product line, including the ATS-L. Cadillac is now the No. 4 luxury automotive brand in China, its highest position since beginning sales there in 2007.

In the U.S., Cadillac continues to have an average transaction price of over $52,000, its highest for the first three months of any year. The 2015 Escalade total sales were up 119 percent, year over year, and the vehicle has increased its segment share to 30 percent.

Cadillac sales in key regions appear in the table below. 

Market

Mar-14

Mar-15

YOY % Change

US

14,765

13,756

(7.0)

China

5,238

9,197

76

Canada

847

933

10

Middle East

308

509

65

Rest of World

370

345

(-7.2)

TOTAL

21,528

24,740

15

 

Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.