Strong CTS and Escalade Help Boost Cadillac U.S. Sales

U.S. transaction prices reach all-time high

DETROIT – Cadillac U.S. sales grew 2.6 percent in January as the brand’s average transaction prices reached an all-time high. Globally Cadillac sold 18,043 vehicles worldwide last month, a 1 percent decrease from the year prior.

Last month in the US market, the average transaction price for a Cadillac topped $52,000 for the first time, an increase of more than $8,000 from the same period a year ago.

In the U.S., total sales of the third-generation CTS climbed 35 percent year over year in January, while total Escalade sales soared by 149 percent year over year. Total XTS luxury sedan sales improved by 14 percent.

The Escalade also helped to bolster Cadillac sales in Canada and the Middle East, which were up 22 percent and 26.5 percent year over year, respectively.

“Cadillac continues its elevation to a higher position in the premium sector,” said President Johan de Nysschen. “As we continue into 2015, the brand will advance further globally with the introduction of important models such as the high-performance V-Series models and an all-new top-of-the-range car, the CT6.”

In China, sales of the ATS product line more than doubled year over year, to more than 1,800 units. 

Market

January 2015

January 2014

YOY % Change

US

11,680

11,386

2.6

China

5,069

5,741

(11.7)

Canada

561

461

21.7

Middle East

396

313

26.5

Rest of World

337

402

(16.2)

TOTAL

18,043

18,303

(1.4)

 

Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.