Cadillac Global Sales Rise Through First Half of 2015

SALES UP 3.5 PERCENT YEAR TO DATE, LED BY ATS AND SRX

Led by the ATS and SRX product lines, Cadillac global sales increased in June, helping lead to 3.5 percent growth in the first half of 2015.

“Our goals are to improve the quality of the business in the U.S., while maintaining global growth,” said Cadillac President Johan deNysschen. “With sales increasing worldwide, higher transaction prices and a more disciplined approach to long-term brand building taking shape in the U.S., we are on track through the first half of 2015.”

Cadillac’s ongoing product enhancements are transforming the brand and elevating its position in the luxury marketplace. The average transaction price for Cadillacs sold in June in the U.S. market topped $52,000 – more than $7,000 higher than the same period a year ago.

U.S. retail sales of the SRX crossover grew by 45 percent to the highest-ever total for the month of June. Globally, SRX sales rose by 6.7 percent last month, selling over 8,000 units.

Sales of the ATS compact luxury car rose 49.5 percent globally in June, with year-to-date sales rising by 38.7 percent to nearly 30,000 units.

Total Cadillac sales in the U.S. declined 3.1 percent due largely to a planned 56 percent reduction in sales to fleets. U.S. retail sales increased 3 percent,

In the second half of 2015, Cadillac will expand its V-Series of high performance offerings.  The first-ever ATS-V is launching now and later this summer initial units of the third-generation CTS-V will ship to dealer showrooms. This elite high-performance offering continues Cadillac’s expansion of the acclaimed V-Series as the most-powerful vehicle the brand builds, with a 640-horsepower engine and a top speed of 200 mph.

Cadillac sales in key regions appear in the table below. 

GLOBAL SALES BY PRODUCT LINE

 

 

 

 

June-15

June-14

% Change

YTD-15

YTD-14

% Change

ATS

5,521

3,692

49.5

29,609

21.340

38.7

CTS

1,754

2,408

(27.2)

11,158

17,598

(36.6)

ELR

65

100

(35.0)

614

403

52.4

Escalade

3,114

3,148

(1.1)

19,408

11,515

68.5

SRX

8,199

7,682

6.7

45,945

46,879

(2.0)

XTS

3,032

4,541

(33.2)

22.314

26,927

(17.1)

Others

0

5

(100.0)

39

16

143.8

Total

21,685

21,576

0.5%

129,087

124,678

3.5%

 

GLOBAL SALES BY COUNTRY

 

 

 

 

June-15

June-14

% Change

YTD-15

YTD-14

% Change

United States

13,515

13,941

(3.1)

80,899

82,117

(1.5)

China

6,223

6,194

0.5

37,684

33,760

11.6

Canada

992

877

13.1

5,663

5,083

11.4

Middle East

530

233

127.5

2,725

1,846

47.6

Mexico

148

104

42.3

857

589

45.5

EU & Russia

177

139

27.3

717

893

(19.7)

ROW

27

52

(48.1)

218

267

(18.4)

Total

21,685

21,576

0.5%

129,087

124,678

3.5%