DETROIT – GMC’s sales momentum in the U.S. far outpaced the industry in May on the strength of its crossovers and the brand’s reputation for precision design, execution, technology and capability. Sierra, Canyon, Terrain and Acadia all saw growth as more customers discover the premium attributes that define GMC.
GMC sold 50,657 trucks, sport-utility vehicles and vans in the U.S. in May – up 12 percent from a year ago and its best month of the year. Retail sales of 43,151 represented an 11-percent year-over-year increase, for GMC’s best retail May since 2004. The strong increases in May give GMC 16 consecutive months of year-over-year retail growth.
Total sales of the GMC Sierra were up 3.6 percent over a very successful May 2014, for its best May since 2007. Total Canyon sales were up 19 percent – its best month of the year – compared to April as production of the new midsize pickup continues to ramp up to meet customer demand. Sierra and Canyon have the highest average transaction prices in their respective segments, according to J.D. Power PIN data, and more than half of Canyon buyers (55 percent) are new to the brand.
For the year, total GMC sales are up 15 percent, its best sales performance since 2005.
“Our continued growth reflects customers’ appreciation for the precision that distinguishes the GMC brand,” said Duncan Aldred, U.S. vice president of GMC marketing. “Buyers also are responding enthusiastically to the Canyon as it continues to redefine the midsize pickup segment and bring new buyers into GMC showrooms.”
Acadia retail and total sales jumped 75 percent and 67 percent, respectively for its best month ever. Total sales of the Terrain small SUV rose 11 percent for its best May ever.
Yukon total sales were up 9 percent from April but down 21 percent year over year. Last May, previous-generation Yukon models were being sold down in preparation for the introduction of current generation Yukon and Yukon XL models.
Customers continue to cite exterior styling, overall quality, ample seating capacity, premium amenities and positive previous GMC ownership experiences as their reasons for purchasing a GMC.
Retail sales of the Denali luxury trim level make up 21 percent of the brand’s overall sales, nearly half of Sierra HD sales, 53 percent of Yukon sales and more than 60 percent of Yukon XL sales.
GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all GMC vehicles. The brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light-duty pickup on the market, and the first full-size pickup to receive the highest-possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.