Cadillac Sales Led by Growth in China

Escalade hot in the US, with ATS and CTS leading expansion in China

DETROIT – Cadillac sold 18,812 vehicles worldwide in February, with sales up 36 percent in China. Overall, February results were down 1.2 percent from the year prior.

Cadillac’s business in its home market featured growth of 86 percent for the new Escalade. In the U.S. Cadillac’s average transaction price – an important measure of luxury brand strength -- increased $8,900 over the same period a year ago to an average of roughly $52,000.

Chinese market sales were driven by the introduction of the award-winning third-generation CTS sedan and the expanded ATS product line.

Cadillac sales in key regions:

Market

Feb-14

Feb-15

YOY % Change

US

13,437

11,739

(12.6)

China

4,378

5,959

36.1

Canada

581

474

(18.4)

Middle East

334

345

3.3

Rest of World

305

295

(3.3)

TOTAL

19,035

18,812

(1.2)

 

Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.