GMC Posts Best February Sales Since 2002

All models reported year-over-year sales gains; 19 percent increase for brand

DETROIT – GMC sold 42,433 trucks, vans and SUVs in the U.S. last month, posting its best February total sales since 2002. Every GMC, crossover and SUV saw a sales increase over last year, including a 58 percent increase in Yukon sales. Overall, sales were up 19 percent year over year.

“The Yukon continues to bring new customers into our showroom since launching last year, especially those looking for the Denali,” said Chad Hendrix, general manager at Everett Buick GMC in Bryant, Ark. “The exterior styling of the all-new Yukon Denali is bringing in many conquest sales from other high-end luxury vehicle owners.”

The success of the Denali sub-brand continues to grow, accounting for 21 percent of GMC sales last month vs. 18 percent a year ago.

“Thirteen months of year-over-year retail sales gains is a strong indicator that customers value the premium design and features GMC offers,” said Duncan Aldred, U.S. vice president of GMC Marketing.

Here’s a model-by-model look at GMC U.S. sales in February:

Canyon:

  • Sixth straight month of month-over-month sales gains
  • Total and retail sales both up 14 percent
  • 2,490 retail and 2,513 total sales

Sierra

  • Retail sales up 21 percent year over year and total sales up 20 percent month over month
  • Highest average transaction price in full-size pickup truck segment
  • 13,546 retail and 15,157 total sales

Yukon and Yukon XL

  • Best February since 2008
  • Yukon/Yukon XL combined total sales up 58 percent
  • Yukon XL total sales up 85 percent
  • 13 months of year-over-year sales gains for Yukon
  • Yukon XL has highest average transaction price in the full-size SUV segment
  • 59 percent of Yukon XL sales were Denalis in February
  • 4,480 retail and 4,844 total sales

Terrain:

  • Best February ever
  • Total sales up 17 percent year over year and 23 percent month over month
  • 8,935 retail and 10,859 total sales

Acadia:

  • Best February since 2011
  • Total sales up 4 percent year over year and 20 percent month over month
  • Exterior styling given by customers as top reason for purchase  
  • 6,619 retail and 7,061 total sales

GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all GMC vehicles. The brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light-duty pickup on the market, and the first full-size pickup to receive the highest-possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.