DETROIT – Chevrolet is once again going to the extreme to draw consumer attention for its lineup of award-winning, technology-packed vehicles.
The new phase of the “Real People, Not Actors” campaign uses a woodchipper, a VHS tape and broken eggs to highlight the connectivity features in the Cruze, the state-of-the-art battery in the Volt and the active safety in the Equinox. Additional work also highlights the safety of the Traverse and the best-in-class features of the Silverado.
“Chevrolet’s campaign is designed to surprise consumers in unexpected ways,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “We wanted unique ways to demonstrate Chevrolet’s strength in connectivity, electrification and safety features customers are looking for.
“The brand has been experiencing a surge of momentum since the campaign began six months ago with all key brand and sales measures on an upward swing,” he said. “This next phase will continue that success.”
A YouTube homepage takeover featuring “Woodchipper” and seven other long-form spots kicks off today. Thirty-second versions of “Woodchipper” and “Think Fast” were scheduled to run tonight in prime time programming.
Chevrolet is introducing several new models, including the 2016 Cruze and Silverado as well as the next-generation Volt and redesigned Equinox. The Traverse, a popular choice for families, adds 4G LTE Wi-Fi to the 2016 model.
To see the work visit https://www.youtube.com/chevrolet/films.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive & active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
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