Buick Brings Book Lovers Free and Convenient Listening

Audiobooks.com integration comes through OnStar and Apple CarPlay

Through Apple CarPlay and OnStar AtYourService, Buick offers a smart, technological customer experience for book lovers. (Photo by John F. Martin for Buick)
Through Apple CarPlay and OnStar AtYourService, Buick offers a smart, technological customer experience for book lovers. (Photo by John F. Martin for Buick)

DETROIT – Listening to a new book is easy in a Buick, thanks to OnStar 4G LTE being standard on every 2016 model. And thanks to Audiobooks.com, downloads of two books are free through the end of next year.

Any Buick customer with an active OnStar subscription can redeem the offer through the RemoteLink smartphone app or a live advisor. The offer is part of OnStar AtYourService, a new platform that delivers value every day to drivers – from content like Audiobooks.com, to location-based offers at local, regional and national retailers, to hotel room booking services through priceline.com.

“Using connectivity to offer new value and services demonstrates our innovative approach to customer service,” said Duncan Aldred, global vice president of Buick Sales, Service and Marketing. “The features delivered through our 4G LTE connectivity platform have the potential to make every drive more productive or entertaining. This is not technology just for technology’s sake.”

According to Maritz research data, Buick customers are 30 percent more likely to read books as a leisure activity than customers of other brands across the industry.

“Whether you are a morning commuter listening to the latest business book, a family listening to a book while driving on vacation, or a couple listening to a best seller on a weekend getaway, streaming audiobooks are a great way for drivers to discover a new favorite book while keeping their eyes on the road ahead,” said Ian Small, Audiobooks.com president and COO. “Now Buick owners can enjoy fresh entertainment content in their vehicles and the first two books are on us.”

For 2016 Buick Regal or LaCrosse owners, the in-vehicle Audiobooks.com listening experience includes the smart and simple smartphone integration of Apple CarPlay. It allows drivers to connect a compatible iPhone running iOS 7.1 or higher via USB to view and control certain apps through the IntelliLink touchscreen. The Audiobooks.com iPhone app features CarPlay compatibility.

Other Buick models, including Enclave, Encore and Verano, feature standard Bluetooth audio that allows streaming audio from a smartphone through the vehicle’s speakers.

Every 2016 Buick in the U.S. and Canada comes standard with OnStar 4G LTE and a built-in Wi-Fi hotspot allowing owners to stream an audiobook using a smartphone’s cellular data plan or through the vehicle’s more powerful hotspot. All new vehicles include a data trial of three months or three gigabytes, whichever comes first.

Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Instagram or at www.facebook.com/buick.

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