Cadillac and Condé Nast today announced a groundbreaking partnership to create and distribute compelling editorial and branded content through 23 Stories, Condé Nast’s award-winning branded content studio.
Enlisting the talented storytellers from Condé Nast’s editorial staff and with the power of their iconic brands, 23 Stories will help Cadillac re-invent the luxury space by pushing the boundaries of marketing. The always-on cross platform effort will encompass more than 50 pieces of custom content, all supporting Cadillac’s global vision and Dare Greatly campaign. The program, which launched this month, will extend through 2016 and include a range of formats both long and short-form digital video as well as a variety of articles distributed throughout Condé Nast’s premium digital network and Cadillac’s distribution channels.
Of particular note is a series of short films launching in November that will explore some of the editors breaking the mold and exhibiting great courage and confidence as they “dare greatly” to re-imagine the art of storytelling. Editorial features will include brands like Condé Nast Traveler, GQ and Vanity Fair as told by the editors and reporters who created them. A trailer can be seen here.
"Cadillac's Dare Greatly theme represents the unapologetic creativity and relentless drive at the core of our brand," said Uwe Ellinghaus, chief marketing officer of Cadillac. "With our new home in New York City, Condé Nast is a smart partner to continue telling our story through a lens of daring spirit."
“Creating the most compelling content and obsessively pushing boundaries is what drives Condé Nast,” said Edward Menicheschi, chief marketing officer of Condé Nast and president of the Condé Nast Media Group. “Partnering with Cadillac, a brand with similar DNA, will result in premium storytelling that engages and inspires our shared consumers.”
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com. For more information about Cadillac’s bold new journey and see how it dares to drive the world forward, follow @Cadillac on Twitter and Instagram, Dare-Greatly.com or on Facebook.com/Cadillac.
About Condé Nast:
Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting 126 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Details, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene and Pitchfork. The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.
Over the past twenty years, Condé Nast has reached record profits, tripling its topline growth and exponentially expanding its content distribution. During the same period, the company earned more editorial, design, digital, advertising, video and business awards than any competitor in the industry. In 2014, the corporation was recognized as one of the fastest-growing companies in the digital video business and was one of LinkedIn’s Top 25 Most In-Demand Employers. The company has recently relocated to its new global headquarters at 1 World Trade Center, where it plays a leading role in the resurgence of Lower Manhattan.
For more information, please visit condenast.com and follow @CondeNast on Twitter.
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VP Corporate Communications