- Will serve September 12 as part of Beautiful Possibilities Program for team’s home match vs. Liverpool FC
- First team players to wear name of mascot from Brazil, China, India, Thailand or the United States on shirt back upon entering pitch
DETROIT – As part of its mission to bring play and football to communities around the world through its Beautiful Possibilities Program, Chevrolet will host 11 children in Manchester, England, this week as mascots for Manchester United’s match vs. Liverpool FC.
The children – ages 8 to 14 from Brazil, China, India, Thailand and the United States – will meet with Manchester United players and legends in the days ahead of Saturday’s match, attend the Manchester United Soccer School and tour the Club’s stadium, Old Trafford. Chevrolet chose the children because they embody the spirit of play.
The highlight of their experience will be Saturday when the children walk onto the Old Trafford pitch with Manchester United’s first team, each player wearing a match shirt with the name of his mascot on the back. Moments before the match starts, in a show of admiration and in line with football tradition, Manchester United players will remove their shirts and present them to the mascots.
This is the second consecutive year Chevrolet is bringing children from around the world to Manchester to participate as mascots, an experience the brand plans to continue. Each child’s story is featured at www.ChevroletFC.com.
“This week in Manchester, we’re going to show these children, their families and communities, and millions of Manchester United followers around the world how football and play can change lives and create beautiful possibilities,” said Tim Mahoney, chief marketing officer, Global Chevrolet.
As part of its Beautiful Possibilities Program, Chevrolet enables children greater participation in football by working with local nonprofit organizations to revitalize and transform community pitches in Brazil, India, Thailand and other countries. During the revitalization projects, Chevrolet identified children for an opportunity to receive this week’s special experience.
“Welcoming the Chevrolet mascots to Manchester this week is truly an honor and their wide range of nationalities demonstrates the Club’s global fan base and worldwide appeal,” said Manchester United Group Managing Director Richard Arnold. “Through our partnership with Chevrolet, the Club has had new and innovative opportunities to connect with our 659 million global followers, and our players will be proud to walk out onto the pitch with these children, wearing their names on the backs of their shirts.”
In addition to its Beautiful Possibilities Program, Chevrolet since 2012 has brought play to an estimated 45 million youth in underprivileged communities in more than 90 countries worldwide by distributing more than 1.5 million ultra-durable footballs from One World Play Project. Chevrolet, the official sponsor of One World Play Project, has committed to distributing 2 million One World Futbols, which the mascots will use on penalty kicks at halftime during Saturday’s match.
“Whether it’s the act of physically playing or simply supporting your favorite team, this week these mascots will experience the joy of both with Manchester United’s players in a way that few people ever get to realize,” Mahoney said.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 137-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.