Cadillac Global Sales Increase Sharply in July

U.S. AND CHINA MARKET GROWTH POWERS RESULTS


In July Cadillac sold 24,769 new vehicles globally, an increase of 20.9 percent. The sharp increase was driven by the brand’s newest models, the CT6 prestige sedan and XT5 luxury crossover, as well as the ATS product line supported by continued strong growth in China.

Sales in China soared 89.7 percent in July. Cadillac is experiencing sustained growth in China, the world’s largest market, with sales up 23.9 percent so far in 2016. Cadillac registered July growth in the U.S. and Canada as well, led by the new 2017 XT5. 

The new XT5 sold 8,130 units in July, the most since its launch this past spring. Sales of Cadillac’s sporty ATS sedan and coupe models grew 32 percent globally in July. Benefitting from an acceleration in its production rate, the Escalade’s sales increased again in July, with sales up 4.3 percent overall in 2016.  

In the U.S., the brand experienced volume growth while continuing to earn a premium position in the marketplace. Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network), the highest among full-line luxury brands.

“Product substance forms the foundation of our disciplined approach to global expansion,” said Cadillac President Johan de Nysschen. “Elevating every aspect of the business is how we earn incremental volume growth while simultaneously building brand prestige.”

Cadillac sales in key regions appear in the table below. 

GLOBAL SALES BY PRODUCT LINE

 

 

 

 

July-16

July-15

% Change

YTD-16

YTD-15

% Change

ATS

4,983

3,776

32.0

30,952

32,701

(5.3)

CTS

1,476

1,790

(17.5)

10,992

12,984

(15.3)

ELR

15

68

(77.9)

519

682

(23.9)

XTS

3,189

2,825

12.9

28,344

27,669

2.4

CT6

1,234

0

NEW

4,825

0

NEW

SRX

2,287

8,633

(73.5)

34,956

54,695

(36.1)

XT5

8,130

0

NEW

19,511

0

NEW

Escalade

3,455

3,392

1.9

23,838

22,854

4.3

Other

0

0

 -

0

14

-

Total

24,769

20,484

20.9

153,937

151,599

1.5

 

 

 

 

 

 

 

GLOBAL SALES BY COUNTRY

 

 

 

 

July-16

July-15

 % Change

YTD-16

YTD-15

% Change

United States

14,341

14,154

1.3

87,572

95,053

(7.9)

China*

8,757

4,616

89.7

54,575

44,060

23.9

Canada

869

857

1.4

6,327

6,520

(3)

Middle East

381

416

(8.4)

2,373

3,139

(24.4)

Mexico

165

137

20.4

970

994

(2.4)

EU** & Russia

158

145

8.9

1149

846

35.8

ROW

98

159

(38.3)

971

987

(1.6)

Total

24,769

20,484

20.9

153,937

151,599

1.5