DETROIT – The Buick Avista concept received the EyesOn Design Award for Design Excellence – Concept Car at a ceremony today at the North American International Auto Show.
It was the second consecutive year Buick received the award, which was bestowed on the Avenir concept in 2015. EyesOn Design – a benefit for Henry Ford Health System’s Detroit Institute of Ophthalmology – recognizes the best production and concept vehicle designs making their worldwide debut in Detroit.
“Design has always played a large role in Buick's rich history and recent success,” said Bryan Nesbitt, executive director, Buick Global Design. “The Avista concept has been a labor of love by the team of designers, sculptors, engineers and talented craftspeople, including our UAW partners, who created this beautiful statement of Buick design. Avista represents the future essence of Buick design.”
A sleek, sweeping proportion is the foundation for this vision of a contemporary grand tourer, with a 400-horsepower twin-turbocharged V-6 driving the rear wheels. The Avista’s uninterrupted body lines stretch front to rear, suggesting motion – resembling Buick’s design language introduced on the Avenir concept and carried into production on the 2017 LaCrosse.
Like the exterior, the Avista’s 2+2 interior is defined by flowing, uninterrupted lines conveying elegance through simplicity – with intense technical and surfaces details, in everything from 3D-printed door and seat trim to a future vision of Buick’s IntelliLink, with touchscreen controls on a widescreen instrument panel display.
Exposed carbon fiber and aluminum accents throughout reinforce the precision of the performance-oriented driving experience.
Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Instagram, or at www.facebook.com/buick
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