DETROIT – General Motors was recognized by IHS Automotive today, with its Overall Loyalty to Manufacturer award. The IHS Automotive Loyalty Awards are presented annually to companies and brands that demonstrate the ability to retain owners over repeat buying cycles.
“GM’s commitment to putting the customer at the center of everything we do is absolute and we know that is key to building owner loyalty,” said Alan Batey, president of General Motors North America. “Our brands have done a tremendous job of drawing customers back to our showrooms by earning their trust with exceptional products and ownership experiences.”
In addition to the overall manufacturer award, the Chevrolet Corvette topped the Luxury Sports Car Segment for the second year in a row while the Chevrolet Colorado was recognized as the top Non-Luxury Mid-Size Pickup and the GMC Yukon Denali XL as the top Non-Luxury Full-Size SUV.
According to IHS Automotive, loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.
The Automotive Loyalty Awards recognize automotive manufacturers and brands for customer retention and conquest efforts during the 2015 model year (October 2014-September 2015). They are the only fact-based awards of their kind in the industry.
In this timeframe, more than 8.2 million consumers returned to market for a new vehicle, and IHS finds record loyalty rates for both make/brand and manufacturer. Vehicle segment winners are listed based on segment share of the market from highest to lowest.
About IHS Automotive
IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With last year’s addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.
About General Motors
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.