Cadillac global sales grow 2.2 percent in January

CT6 PRESTIGE SEDAN AND XT5 CROSSOVER MODELS LAUNCH IN EARLY-2016

Cadillac’s global expansion continued in January, with total sales of 20,625 marking a 2.2 percent increase following the 7.5 percent growth of 2015. Cadillac now enters a period of key product launches which are planned to further accelerate the sales and reinforce the rising stature of the brand.

Cadillac launches the all-new CT6 flagship sedan in the first quarter of 2016, followed closely by the first-ever XT5 luxury crossover which enters the luxury market’s strongest segment.

“Cadillac’s global expansion is building momentum, particularly now as we prepare to launch two all-new products,” said Cadillac President Johan de Nysschen. “Newcomers to the brand continue to express surprise and delight at the dramatically elevated product substance in the new generation of Cadillac products, resulting in them selecting well-equipped, high-end models. This drives up transaction prices, a powerful proof-point underscoring the rapidly rising prestige of the Cadillac brand.”

 

In January, Cadillac sales in China rose 16.2 percent, following record high performance in 2015.  Sales in Canada and Mexico increased 44.6 percent and 21.2 percent, respectively, in January. The SRX Crossover tallied a 24.1 percent increase in January and the XTS rose 12.8 percent.  

According the J.D. Power, the average transaction price of a new Cadillac topped $55,000 in the U.S. in January, highest among full-line luxury brands.   Strong demand in the domestic market has driven inventories lower as the brand prepares to launch two new product lines in the first quarter of 2016. 

Production of the new CT6 in the historic Detroit-Hamtramck Assembly Plant commences in February, establishing a new top of the Cadillac range. Concurrently, the first-ever XT5 is being prepared for production at a newly commissioned line in Spring Hill, Tenn. The arrival of this sophisticated new crossover entry enables Cadillac to be well positioned to exploit the strong global demand for midsize luxury crossover vehicles.

Cadillac sales in key regions appear in the table below. 

GLOBAL SALES BY PRODUCT LINE

 

 

 

 

Jan-16

Jan-15

%Change

YTD-16

YTD-15

% Change

ATS

3,895

4,131

(5.7)

3,895

4,131

(5.7)

CTS

1,261

1,909

(33.9)

1,261

1,909

(33.9)

ELR

68

96

(29.2)

68

96

(29.2)

Escalade

2,492

3,232

(22.9)

2,492

3,232

(22.9)

SRX

7,876

6,344

24.1

7,876

6,344

24.1

XTS

5,033

4,461

12.8

5,033

4,461

12.8

Others

0

0

 

0

0

 

Total

20,625

20,173

2.2

20,625

20,173

2.2

 

 

 

 

 

 

 

GLOBAL SALES BY COUNTRY

 

 

 

 

Jan-16

Jan-15

 %Change

YTD-16

YTD-15

% Change

United States

10,740

11,680

(8)

10,740

11,680

(8)

China*

8,337

7,177

16.2

8,337

7,177

16.2

Canada

811

561

44.6

811

561

44.6

Middle East

289

396

(27)

289

396

(27)

Mexico

177

146

21.2

177

146

21.2

EU** & Russia

93

79

17.7

93

79

17.7

ROW

178

134

32.8

178

134

32.8

Total

20,625

20,173

2.2

20,625

20,173

2.2

 

 

 

 

 

 

 

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FOR MORE INFORMATION, please contact David Caldwell at 586.899.7861 or david.caldwell@cadillac.com

*China 2016 retail sales

**Europe sales are estimated, do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)