DETROIT – Today Chevrolet celebrates an extra 24 hours. With this leap year, Chevrolet asks, “What would you do, to do something nice for someone who doesn’t expect it?”
Celebrities, communities and dealers are answering in force by performing acts of unanticipated kindness. Chevrolet calls this effort #DayItForward, and amazing stories of generosity have been popping up across the country.
“There’s an undercurrent of optimism ingrained within Chevrolet, and with #DayItForward we’re creating a wave of kindness that is an extension of the brand itself,” said Paul Edwards, U.S. vice president, Chevrolet marketing.
Chevrolet empowered celebrities to #DayItForward and their response has been tremendous:
- Award-winning actor and philanthropist Kevin Spacey surprised performing arts student, Diontae Simpson, with a grant that will support the young man to pursue his dreams. In addition, a partnership with the Kevin Spacey Foundation will ensure that Diontae is supported with mentoring and assistance as he applies to drama schools and continues to hone his craft.
- Major league pitcher and thyroid cancer survivor, Daniel Norris of the Detroit Tigers spent a day at the ballpark hosting a young fan battling the same disease. Before the day ended, Norris surprised his guest and his family with a trip to Florida to watch the team during spring training.
- Award-winning actress and philanthropist, Eva Longoria worked with Chevrolet to perform a good deed for her friend Elvia Barboa to acknowledge her commitment to improving quality of life for children with cancer.
#DayItForward continued as Chevrolet worked with the communities to highlight people who already go above their call of duty:
- A beloved teacher’s aide received an all-new 2016 Chevrolet Malibu at an assembly in her honor that was hosted by former students, community members and Chevrolet at Clovis West High School in Fresno, Calif. to recognize her long career of putting students’ needs ahead of her own.
- Chevrolet teamed up with nine-year old “Super Ewan,” who spends his free time helping the less fortunate in Detroit, delivering meals to those in need.
- After a second grade teacher in Lawrence, Kan. asked his students to design their own personal dream machines, Chevrolet stepped in and made 3D models of each child’s design, showing his students the value of their imaginations.
As #DayItForward grew, the Chevrolet Dealer Network embraced the movement as well. From recognizing a long-tenured employee’s dedication to his dealership to helping furnish a local high school’s music department with new instruments, the acts of kindness have embodied the spirit of what makes #DayItForward so special.
To help promote all of these activities, Chevrolet engaged Twitter, and worked with the social networking service to create a custom emoji that enables users all over the world to share how they #DayItForward.
“Chevrolet continues to leverage the power of Twitter to start and amplify live conversations and connections,” said Rob Pietsch, director, Twitter Autos. “#DayItForward is another great example of Chevrolet creating momentum on Twitter that will turn into a movement across the world. We are honored to partner with Chevrolet on #DayItForward to spread kindness, one Tweet at a time.”
So the question remains, with ten months left in this leap year, how will you #DayItForward? For inspiration go to chevydayitforward.com and see all the latest stories of good deeds, then tag @Chevrolet and let us know how you plan to #DayItForward.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com