DETROIT – Teachers at Whaley Middle School in Los Angeles were starting an online campaign to raise significant funds for necessary supplies when Chevrolet and Jimmy Kimmel Live! surprised them by stepping in.
Through its Leap Day campaign, #DayItForward, the late night host caught the educators off guard during a live segment with the news that Jimmy Kimmel Live! and Chevrolet would provide computers, musical instruments, sports equipment, chemistry supplies and more to the school in need.
In an added gesture of appreciation for the hard working teachers, Kimmel also announced that all 31 teachers will be provided with a trip to Hawaii.
“Chevrolet has a great relationship with Jimmy Kimmel and immediately embraced the opportunity to work with him through #DayItForward. To do something nice and unexpected for a group who are truly deserving of a kind gesture embodies the spirit of this movement,” said Paul Edwards, vice president, Chevrolet marketing.
Chevrolet is celebrating the extra 24 hours provided from leap year by asking “What nice thing would you do for someone who doesn’t expect it?” Celebrities, communities and dealers are answering in force by performing acts of generosity. Chevrolet calls this effort #DayItForward. Learn more at www.chevydayitforward.com.
Jimmy Kimmel Live! airs weeknights at 11:35 p.m. EST on ABC.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com