Cadillac Global Business Prepares for Upcoming Expansion

FIRST-EVER CT6 SEDAN AND XT5 CROSSOVER MODELS BEGIN SHIPMENTS SOON

Cadillac sold 18,096 new vehicles globally in February, as the brand continued its focus on building a stronger foundation for growth. Cadillac now enters a period of key product launches in its largest markets, expanding its portfolio and reinforcing the rising stature of the brand.

Initial deliveries of the all-new CT6 flagship sedan begin globally in March, followed closely by the first-ever XT5 luxury crossover which enters the luxury market’s strongest segment.

“We’re building a strong foundation of product substance and luxury brand appeal on a global basis, elevating every aspect of our business,” said Cadillac President Johan de Nysschen. “We continue to see consumers selecting a richer mix of models. The latest available data shows Cadillac with the highest average transaction prices in the U.S. market among mainstream luxury brands. With rising brand prestige, the stage is set for the launch of two all-new models – the CT6 prestige sedan and XT5 luxury crossover."

Cadillac’s February sales grew slightly in the U.S., while results in China were down 16 percent for the month, as the company phases out the importation to that market of the popular SRX crossover, in preparation for the all- new XT5 crossover model.  Cadillac closed 2015 as the fastest growing luxury brand in China. In February, Cadillac’s sales in Canada – its third largest market – continued to grow, increasing 44.5 percent in February.

"Cadillac’s business in Canada has doubled over the past three years, driven by increasing demand for our transformed product portfolio and reflecting the enhanced stature of the brand,” de Nysschen said.

According to J.D. Power data from mid-February, the average transaction price of a new Cadillac topped $54,000 in the U.S., highest among mainstream luxury brands.   Strong demand in the domestic market has driven inventories lower as the brand prepares to launch two new product lines now.  

Cadillac sales in key regions appear in the table below. 

GLOBAL SALES BY PRODUCT LINE

 

 

 

 

Feb-16

Feb-15

% Change

YTD-16

YTD-15

% Change

ATS

3,358

4,046

(17)

7,253

8,177

(11.3)

CTS

1,689

1,621

4.2

2,950

3,530

(16.4)

ELR

94

129

(27.1)

162

225

(28)

Escalade

3,383

2,717

24.5

5,875

5,949

(1.2)

SRX

5,855

6,028

(2.9)

13,731

12,372

11

XTS

3,642

4,024

(9.5)

8,675

8,485

2.2

Others

75

0

 

75

0

 

Total

18,096

18,565

(2.5)

38,721

38,738

(0.0)

 

 

 

 

 

 

 

GLOBAL SALES BY COUNTRY

 

 

 

 

Feb-16

Feb-15

 % Change

YTD-16

YTD-15

% Change

United States

11,840

11,739

0.9

22,580

23,419

(3.6)

China*

4,766

5,696

(16.3)

13,103

12,873

1.8

Canada

685

474

44.5

1,496

1,035

44.5

Middle East

329

345

(4.6)

618

741

(16.6)

Mexico

158

122

29.5

335

268

25

EU** & Russia

169

75

125.3

262

154

70.1

ROW

149

114

30.7

327

248

31.8

Total

18,096

18,565

(2.5)

38,721

38,738

(0.0)

 

 

 

 

 

 

 

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FOR MORE INFORMATION, please contact David Caldwell at 586.899.7861 or david.caldwell@cadillac.com.

*China 2016 retail sales

**Europe sales are estimated, do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)