Cadillac Reports April Global Sales

U.S. AVERAGE TRANSACTION PRICES HIGHEST AMONG FULL-LINE LUXURY BRANDS

Cadillac sold 19,983 new vehicles globally in April, a decrease of 18%, as the brand phases out its top-selling SRX Crossover in advance of shipments of the all-new XT5 successor.  

With the XT5 Cadillac is launching the new crossover into the strongest segment in the luxury marketplace. Deliveries of SRX fell sharply in April as inventory levels dropped in advance of more widespread availability of the all-new XT5.

Initial low-volume shipments of the all-new CT6 flagship sedan occurred in April, eagerly snapped up by customers. Dealer deliveries will accelerate during May.

In the U.S. market, Cadillac average transaction prices were $54,251 according to J.D. Power Information Network, through April 17. This is highest among full-line luxury brands.

“Earning transaction prices in the market above the European competitors reinforces both the rising stature of Cadillac in consumers’ minds, and our disciplined approach to target the pinnacle of premium,” said Cadillac President Johan de Nysschen. “Our crossover entry is in transition from the SRX to the XT5, creating a temporary inventory challenge. As that transition occurs, it is positive to see consumers placing a higher value on Cadillac’s product substance.”

The first-ever CT6, assembled in both Detroit and Shanghai, establishes a new top of Cadillac’s sedan range.  The new XT5 began initial deliveries in the US in April, with global sales starting later this spring.

Cadillac sales in key regions appear in the table below. 

GLOBAL SALES BY PRODUCT LINE

 

 

 

 

Apr-16

Apr-15

% Change

YTD-16

YTD-15

% Change

ATS

4,315

4,956

(12.9)

16,326

17,853

(8.6)

CTS

1,588

2,012

(21.1)

6,400

7,309

(12.4)

ELR

95

105

(9.5)

362

431

(16)

XTS

3,830

4,175

(8.3)

17,547

17,384

0.9

CT6

561

0

-

956

0

          -

SRX

5,630

9,236

(39)

25,837

29,294

(11.8)

XT5

381

0

-

396

0

-

Escalade

3,583

3,885

(7.8)

13,322

13,064

2

Other

0

0

 -

0

1

-

Total

19,983

24,369

(18)

81,146

85,336

(4.9)

 

 

 

 

 

 

 

GLOBAL SALES BY COUNTRY

 

 

 

     

 

Apr-16

Apr-15

 % Change

YTD-16

YTD-15

% Change

United States

11,236

15,801

(28.9)

46,869

52,976

(11.5)

China*

7,007

6,197

13.1

27,698

25,705

7.8

Canada

980

1,496

(34.5)

3,423

3,464

(1.2)

Middle East

305

472

(35.4)

1,241

1,722

(27.9)

Mexico

114

155

(26.5)

611

571

7

EU** & Russia

191

132

44.7

700

361

99.4

ROW

150

116

29.3

614

537

14.3

Total

19,983

24,369

(18)

81,146

85,336

(4.9)

 

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