DETROIT – Chevrolet and the Detroit Tigers are celebrating Opening Day of the Major League Baseball (MLB) season by placing this year’s showcase vehicles a top the fountain at Comerica Park.
An all-new 2018 Equinox and a 2018 Silverado 2500HD will sit high above the Chevrolet Fountain behind center field for the coming baseball season.
“Chevrolet is proud to help kick off the 2017 MLB season by continuing the tradition of showcasing our vehicles in the center field fountain at the home of the Detroit Tigers,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “This year, we have chosen to display the all-new Equinox and the HD Silverado because they are among the most versatile, durable and capable vehicles in the Chevrolet lineup and we know that they are tough enough to withstand the unpredictable Michigan weather.”
Because every Chevrolet product endures rigorous testing before it ever hits the road, nothing special needs to be done to ensure the display vehicles can withstand the range of weather conditions that can occur during a baseball season. Each vehicle spends 200 hours in the Climatic Wind Tunnel, which is specifically designed to simulate extreme weather conditions, including:
- 66°C (152°F), intense heat with full solar simulation
- -40°C (-40°F)
- Intense fog, rain, ice, and snow (in any combination)
- Wind speed and driving speeds up to 250 kph (155 mph)
Chevrolet has sponsored the fountain, which features an array of water displays and the sound of a tiger growling after each Detroit home run, for the last eight seasons. The brand displays vehicles from its lineup each year.
“We greatly value our partnership with Chevrolet,” said Tigers Vice President of Corporate Partnerships, Steve Harms. “The Chevrolet Fountain is a symbol of our community, and a representation of its hard working people. The Chevrolet Fountain is an iconic focal point within Comerica Park, and is truly one of the most unique branding locations of any ballpark in Major League Baseball.”
In addition to its long-running Tigers sponsorship, Chevrolet is also the Official Vehicle of Major League Baseball and the Official Automotive Sponsor of the PLAY BALL initiative.
Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
ABOUT THE DETROIT TIGERS
The Detroit Tigers, Inc., a charter member of the American League in 1901, have won four World Series and 11 American League pennants. An Ilitch organization, the Tigers play their home games at Comerica Park located within The District Detroit, one of the largest sports and entertainment developments in the country. Other Ilitch companies include: Little Caesars Pizza, Blue Line Foodservice Distribution, the Detroit Red Wings, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Ilitch Holdings, Inc., MotorCity Casino Hotel and Champion Foods. For more information, visit www.Tigers.com, www.DistrictDetroit.com and www.IlitchCompanies.com.
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Detroit Tigers Vice President, Communications