There is a spirit of creativity and transformation ingrained in General Motors. It’s a responsibility and an opportunity that motivates our designers, every day. It’s nothing new. It’s been a part of the company from the very beginning and continues to grow to this day. Manifesting itself today with vehicles like the All-Electric Chevrolet Bolt or the breathtaking Buick Avista concept car.
This commitment to design and creativity first really took shape in 1938. That’s the year General Motors’ Harley Earl rewrote the rules on how a car could be designed. He turned them from utilitarian machines into works of art. Much of that began when he invented the concept of the concept car.
At the time Harley Earl created the Buick Y-Job, cars were basically designed as horseless carriages. Earl knew there was so much more a car could be. He created the Y-Job as a testing ground for their engineering and styling wish list. This car was the first to have features such as retractable headlamps, power windows, power convertible top and integrated side panels. It changed what a car could be and how they were developed.
Pushing boundaries and setting the curve for design and technology is just as alive today as it was in the day of the Y-Job. GM concept cars continue to exceed expectations and send our whole industry in new directions.