DETROIT — Where spirited driving meets attainable luxury and sleek, sporty design meets modern usefulness, you’ll find the 2018 Buick Regal GS – a car for commutes that are anything but common. As the brand’s most dramatic expression of design and dynamics, this all-new model balances these key characteristics to provide customers excellent driving performance every day and in every season.
The 2018 Regal GS advances the nameplate with 51 more horsepower than the model it replaces, more refined transmission and AWD technology, all-new, heated/ventilated and massaging performance seats and the added functionality and style of a five-door sportback design. Starting at $39,990 with destination charges, the Regal GS offers luxury features at a price more attainable than competitors from Audi and BMW.
“This is a sport sedan designed for everyday driving, but one that makes every drive special,” said Duncan Aldred, vice president, Global Buick and GMC. “The new Regal GS is in the sweet spot of the market: more refined and luxurious than the mainstream, more value for the price with style and premium features on par with higher-end competitors, and with standard features like AWD with active twin clutch and a rear sportback design that will surprise customers with its usefulness.”
Regal GS Highlights:
- New 3.6L V-6 with 310 horsepower and 282 lb-ft of torque featuring direct injection, cylinder deactivation and stop/start technology
- Standard nine-speed automatic transmission and intelligent all-wheel drive (AWD) with active twin clutch for improved vehicle control, and five-link rear suspension
- GS-specific, AGR-certified, performance seats that are heated, ventilated and massaging with adjustable seat and seat-back bolsters as well as thigh support
- Second-generation Continuous Damping Control (CDC) capable of 500 adjustments per second and Interactive Drive Control with GS and Sport modes
- Unique sport front and rear fascias, side skirts and rear spoiler
- Standard 19-inch wheels
- Performance brakes with Brembo front calipers
- Sport-tuned exhaust system
- Sport flat-bottom steering wheel and metal pedals
- Available head-up display
Buick’s most advanced new propulsion components come standard on the new Regal GS. With 310 horsepower, its refined 3.6-liter V-6 provides more power than an Acura TLX A-Spec or a Lexus IS350 F-Sport but offers seamless auto stop/start technology and can cruise on four cylinders. The V-6 engine is complemented by a sport-tuned dual exhaust system.
Regal GS’ intelligent AWD system with an active twin clutch can precisely transfer torque between the rear wheels for more refined and efficient performance, and the GS receives one of the first applications of the nine-speed automatic transmission in the Buick lineup that’s mated to AWD. This advanced new transmission will soon be offered across five different Buick models.
Every Regal GS also features Buick’s Interactive Drive Control, allowing the driver to tailor the car’s dynamics based on different drive experiences through a standard setting or Sport and GS modes selected via the center console. Interactive Drive Control utilizes Buick’s second-generation Continuous Damping Control (CDC), which is able to adjust suspension damping up to 500 times per second.
Versus a standard 2018 Regal Sportback, the GS also has standard Brembo brakes for more confident stopping power.
“With the all-new 2018 Regal GS, we set out to make a driver-focused, engaging and entertaining sport sedan without sacrificing the smooth ride and refined character expected of any modern Buick,” said Martin Hayes, chief engineer for the Buick Regal GS. “Our new V-6 and nine-speed transmission, intelligent AWD and CDC all work to deliver excellent driving performance.”
Outside, Buick’s signature sculptural beauty presents the car’s sporting nature in an understated way with aggressive front and rear fascias, standard 19-inch wheels, a rear decklid spoiler and GS badging front and rear. Full LED headlamps are an option.
Inside, the Regal features unique perforated GS-specific performance seats with integrated headrests and adjustable lumbar and thigh support bolsters. The seats are heated and ventilated and come standard with a massage function. The interior also features a standard heated flat-bottom sport steering wheel and GS-specific pedals and sill plates.
The 2018 Regal GS offers a cohesive and connected infotainment experience with an 8-inch diagonal touchscreen and 8-inch diagonal reconfigurable instrument cluster as standard equipment. Apple CarPlay and Android Auto compatibility both come standard. A full-color head-up display is available with an optional Driver Confidence II package that also includes several safety features including Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert and Adaptive Cruise Control with Forward Automatic Braking.
The Regal GS is a highest performance expression of the 2018 Buick Regal GS Sportback. Other Regal Sportback models will offer a standard 2.0T engine and sleek new design at a starting price -- $25,915 – that’s approximately $2,000 lower than the 2017 Regal
The first-ever Regal TourX, which combines car-like handling and SUV capability, launches with limited availability of select higher trim levels later this year. TourX models with a starting price of $29,995 are expected to be available at dealers in February 2018.
Every Regal also comes equipped with a 3 month/3 gigabyte trial of OnStar 4G LTE Wi-Fi hotspot and access to an unlimited data plan for $20 per month, as well as five years of the OnStar Basic Plan at no additional cost. Among other benefits like the myBuick app, this connectivity plan features OnStar Smart Driver, an opt-in service designed to help Buick owners maximize their vehicle’s overall performance and become better drivers.
All prices above exclude tax, title, license and dealer fees.
Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Instagram, or at www.facebook.com/buick
 Visit onstar.com for vehicle availability, details and system limitations. Services and connectivity may vary by model and conditions. Eligible vehicle and data plan required. 4G LTE coverage not available everywhere. Data plans provided by AT&T. After 22GB of data usage, AT&T may slow speeds.
 Plus applicable taxes and fees. Plan provides access to AT&T wireless data services for your equipped vehicle for 30 days. Payments are non-refundable (subject to applicable law). Visit onstar.com or att.com for plan details.
 OnStar Basic Plan is available for five years from the delivery date of eligible 2015 model year and newer vehicles and is transferable. Basic Plan does not include Emergency, Security or Navigation services; these and other services require a paid plan. Visit onstar.com for details.