CADILLAC PARTNERS WITH BLADE TO LAUNCH “CADILLAC FLY AND DRIVE” FOR SUMMER 2017

CADILLAC OFFERS COMPLIMENTARY HELICOPTER FLIGHTS TO THE HAMPTONS AND A CADILLAC XT5 TO USE FOR THE WEEKEND

Cadillac partners with Blade to launch “Cadillac Fly and Drive” offering complimentary helicopter flights to the Hamptons and a Cadillac XT5 to use for the weekend.
Cadillac partners with Blade to launch “Cadillac Fly and Drive” offering complimentary helicopter flights to the Hamptons and a Cadillac XT5 to use for the weekend.

Cadillac has teamed up with BLADE, the first digitally powered short distance aviation company that provides quick flights to the most in-demand destinations, to launch the “Cadillac Fly and Drive” program.

From July 7, 2017 to August 25, 2017, summer Friday commutes from Manhattan to the Hamptons will be more convenient and enjoyable (courtesy of Cadillac) for the eight New Yorkers who are lucky enough to reserve a seat on the helicopter each week.

The “Cadillac Fly and Drive” complimentary flight will post at random each week. Users will need to stay tuned on the BLADE app, refreshing often, for a chance to secure a seat on the crowdsourced flight. Flights will depart on Friday evenings from one of two BLADE Lounges located at the East 34th Heliport or the West 30th Street Heliport. Upon arrival to East Hampton, the first six flyers to book will also have the chance to enjoy a complimentary Cadillac XT5 to use for the weekend.

“Cadillac prides itself on collaborating with like-minded brands to curate unique and memorable experiences,” says Nathan Tan, director of Brand Partnerships and Experiences at Global Cadillac. “Our partnership with BLADE reflects how our two brands are working together to evolve how customers travel.”

All passengers on BLADE’s regularly scheduled flights are covered under the Weather Guarantee. In the event of bad weather that results in canceled flights, chauffeur-driven Cadillacs will be provided as transportation. This guarantee is only valid between Memorial Day and Labor Day on eastbound Thursday and Friday flights.

"We can't think of a better way for our fliers to start their weekend right than to arrive at their Hamptons destination on BLADE and to then be handed the keys to a Cadillac XT5 for the weekend,” says BLADE founder and CEO Rob Wiesenthal. “Over the past two years, BLADE fliers have grown to rely on Cadillac as our All-Weather Guarantee partner. In the event of weather-related flight cancellations, Cadillac transports BLADE fliers to their destination. No other company offers this level of convenience. We look forward to the expansion of this important partnership."

For more information, please visit www.flyblade.com.

ABOUT CADILLAC

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.

ABOUT BLADE

BLADE, the digitally powered short-distance aviation company, leverages mobile technology and an on the ground customer experience network to enable travelers to enjoy enhanced yet cost-effective air travel. BLADE's accessible fleet includes more than 60 aircraft, including single-engine, twin-engine and cabin class helicopters; land planes and seaplanes; and heavy jets used exclusively for seasonal jet service between Manhattan and Miami. Over the past year, BLADE has increased its serviced routes from three Hamptons destinations to 25 destinations in six states (including Nantucket and the Jersey Coast). BLADE is also the largest arranger of helicopter flights between Manhattan and all area airports. BLADE’s network of affiliated operators enables users to book a helicopter and depart to or from any airport within 20 minutes of booking. The four to six-minute flight typically saves between one and two hours of driving time between Manhattan and most area airports. All BLADE flights are operated by FAA certified and DOT-licensed air carriers.